Market Demand
Massage therapy is more popular than ever. Massage Addict serves a gap in the market of people looking for an affordable therapeutic massage at a reasonable rate, without sacrificing quality or service.
The demand for massage therapy is huge….and growing!
- 35% of Canadians had tried massage by 2006, an increase of 12% from 1997
- In 2006, 19% of Canadians reported using massage therapy in the past 12 months, up from 12% in 1997
- In 2006, those using massage therapy did so an average of 7.4 times in the previous 12 months
- In 2006, 57% of the cost of massage therapy was covered by insurance, that is up 21% from 1997
- Average annual spending for those using massage therapy increased from $211 in 1997 to $365 in 2006
- Nationally, the average age people first try massage is 34
- In 2006, 82% of those using massage therapy were treated by a ‘professional’
Source: Complementary and Alternative Medicine in Canada: Trends in Use and Public Attitudes, 1997-2006 by Nadeem Esmail, the Fraser Institute
